Survey Reveals How Existing Mentoring Programs Can be Improved and Specific Challenges to Overcome
Survey Reveals How Existing Mentoring Programs Can be Improved and Specific Challenges to Overcome
Euless, TX (PRWEB) February 8, 2011
Insala, the global leader in assisting organizations with career development and corporate mentoring programs, has released a new white paper containing compelling data from its recent mentoring survey.
The survey data gives HR and business professionals valuable insight into the biggest challenges and priorities of mentoring program implementation and management.
Of 288 HR and business professionals surveyed, a total of 86 percent indicated significant interest and involvement in mentoring (i.e. – either that mentoring programs existed within their organizations, or that their organizations were interested in implementing a program in the future).
53 percent of respondents had mentoring programs and indicated that the following were the biggest challenges:
Measuring program success and tying success to business objectives,
Determining proper metrics to gauge mentoring program success,
Matching compatible mentors and mentees, and
Recruiting qualified mentors.
Study Reveals Experiential Marketing #1 Medium to Generate Word of Mouth
Study Reveals Experiential Marketing #1 Medium to Generate Word of Mouth
NEW YORK, NY (PRWEB) December 13, 2006
85% of the participants in Jack Morton Worldwide’s 2006 Experiential Marketing Study agree that participating in experiential marketing would cause them to talk about a product or brand.
38% of the 1,625 respondents from the US, UK, China and Australia single out being engaged in a live experience as “most likely to lead you to tell others about products/brands,” over and above the Internet, TV, magazines, mail, radio and, ironically, hearing from someone they know.
The strong connection between word of mouth advocacy and experiential marketing holds true across demographics and geographies. Notably:
Women reveal especially strong links between word of mouth advocacy and experiential marketing, with 43% of women versus 32% of men citing it as the #1 inspiration for word of mouth
“Generation Jones” (those aged 38 to 49, who fall somewhere between late
